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“MEGATRADE EXPRESS” Ltd.

Our Proven Brands

We present our main brands — a symbol of reliability, innovation, and professionalism in hygiene solutions.

Luxica is a presence in the local market of toilet paper, kitchen paper towels, and dining napkins, and since the launch of the concept in 2012, the products have occupied a prominent position in the premium segment.

The brand Luxica features high-quality in-house products from the modern factory of the corporate owner, Megatrade Express Ltd.
Under the Luxica brand, toilet paper, kitchen rolls, and dining napkins are offered. The products are unique in their categories, significantly outperforming their competitors in various product attributes.

Luxica is a presence in the local market of toilet paper, kitchen paper towels, and dining napkins, and since the launch of the concept in 2012, the products have occupied a prominent position in the premium segment.

The brand Luxica features high-quality in-house products from the modern factory of the corporate owner, Megatrade Express Ltd.
Under the Luxica brand, toilet paper, kitchen rolls, and dining napkins are offered. The products are unique in their categories, significantly outperforming their competitors in various product attributes.

Perfetto is a proprietary brand of Megatrade Express Ltd. Under this brand, the company develops various products that meet the requirements of its clients.

Perfetto is a proprietary brand of Megatrade Express Ltd. Under this brand, the company develops various products that meet the requirements of its clients.

On 17.06.2024, “MEGATRADE EXPRESS” Ltd. signed a contract for the provision of non-repayable financial assistance No. BG-RRP-3.008-0153-C01 “Support for the transition to a circular economy” under the Economic Transformation Program of the National Recovery and Resilience Plan, co-financed by the European Union through NextGenerationEU.

General objective of the project: Accelerating the transition to a circular economy through the introduction of circular models for resource use and the implementation of climate-neutral methods and technologies for the production and consumption of the enterprise’s products. This main objective directly corresponds to the goals of the “Economic Transformation Programme” (ETP) under the “Smart Industry” component of the National Recovery and Resilience Plan (NRRP). The main objective of the project proposal fully complies with the objective of procedure BGRRP-3.008 “Support for the transition to a circular economy in enterprises.”

The planned purchase of an Automatic napkin production line – 1 unit and a Napkin production machine – 1 unit will contribute to the achievement of these objectives.

The expected effect is for the enterprise to transform its production processes by transitioning to circular models aimed at increasing resource efficiency and limiting greenhouse gas emissions. In addition, the investment under the procedure complies with the requirements of the “do no significant harm” principle to the environment, contributing to the ecological transition in the activities of enterprises.

Financing: The implementation of the project will be financed with funds under the Economic Transformation Programme of the National Recovery and Resilience Plan, co-financed by the European Union through NextGenerationEU. The total amount of the investment is BGN 1,373,970.58, of which BGN 549,588.22 represents non-repayable financial assistance (European co-financing) and BGN 824,382.36 represents own co-financing.

The expected results of the support under the project are:
Acquisition of new technologies for the introduction of the following circular models:
• Reduction of waste generation
• Limiting the use of single-use plastic products
• Use of resources of biological origin

“MEGATRADE EXPRESS” Ltd. produces a wide range of products, with the implemented investment being directly focused on the production of napkins. In the implementation of the activities under project No. BG-RRP-3.008-0153-C01 “Support for the Transition to a Circular Economy”, the company has put into regular operation a MVN 1600 napkin production machine as of 20.06.2025 and an MVNL 1600 P4 automatic napkin production line as of 02.12.2025. With the implementation of the project activities and the commissioning of the new machines, technological waste is minimized (reduced amount of waste and raw material used per unit of product due to reduced setup requirements), with increased productivity (up to 4500 pcs napkins/min). Due to the high operating speed of the new machines, replacement of raw material (tissue) containing synthetic components with raw material of 100% plant origin is achieved, reduction of the amount of PP packaging used, with increased capacity for napkin production.
With the implementation of the new Automatic napkin production line – 1 unit and Napkin production machine – 1 unit, the company transitions to more efficient and higher-quality napkin production, with a reduction of the carbon footprint of the production process and improved energy efficiency.

Project BG16RFOP002-6.002-0268-C01 “Recovery of SMEs through improvement of energy efficiency”, co-financed by the European Union through the European Regional Development Fund under REACT-EU. This document has been created with the financial support of the Operational Programme “Innovation and Competitiveness” 2014–2020, co-financed by the EU through the ERDF. Full responsibility for the content of the document is borne by “MEGATRADE EXPRESS” Ltd., and under no circumstances can it be assumed that this document reflects the official position of the EU and the Managing Authority.

“MEGATRADE EXPRESS” Ltd. signed Contract BG16RFOP002-6.002-0268-C01 dated 16.09.2022 for the provision of non-repayable financial assistance with the Managing Authority of the Operational Programme “Innovation and Competitiveness” 2014–2020, with the subject being the implementation of the project: “Recovery of SMEs through improving energy efficiency.”

General objective of the project: Providing focused support to Bulgarian small and medium-sized enterprises for recovery from the economic consequences of the spread of the COVID-19 pandemic through improving their energy efficiency.

Expenditures for a high-tech compressor unit with a dryer, receiver, and a waste heat recovery system, as well as energy-efficient lighting fixtures, included in the List of Eligible Asset Categories (Annex 18.1) under procedure BG16RFOP002-6.002 “Recovery of SMEs through improving energy efficiency,” will be covered with funds from the Operational Programme “Innovation and Competitiveness” 2014–2020. The total amount of the investment is BGN 163,530.00, of which BGN 81,765.00 represents non-repayable financial assistance from the Operational Programme “Innovation and Competitiveness” 2014–2020 (BGN 81,765.00 European and BGN 0.00 national co-financing) and BGN 81,765.00 represents own co-financing.

The expected results of the support under the procedure are reflected in the improvement of the energy efficiency of SMEs, which in turn will help overcome the economic consequences of the spread of the COVID-19 pandemic, increase competitiveness, and reduce energy intensity, both at the level of individual manufacturing enterprises and for the economy as a whole.

Project BG16RFOP002-2.089-0226-C01 of 13.10.2021 “Support for small enterprises with a turnover of over BGN 500,000 to overcome the economic consequences of the COVID-19 pandemic.” Provision of non-repayable financial assistance by the Ministry of Economy.

Project BG16RFOP002-2.040-0539-C01 “Improvement of the production capacity of MEGATRADE EXPRESS Ltd.”, financed under the Operational Programme “Innovation and Competitiveness”, co-financed by the European Union through the European Regional Development Fund.

Project BG16RFOP002-2.073-5231-C01 of 08.02.2021 for the provision of non-repayable financial assistance with the Ministry of Economy, concerning the implementation of the project: “Support for micro and small enterprises to overcome the economic consequences of the COVID-19 pandemic.”

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